Custom Website Design

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Your website is your most important corporate communication piece, and is the vessel where most of your clients will form an opinion about your company, products and services. It can affect your bottom line more than all other marketing efforts combined.

Hence, your website must reflect all the best things about your business. Because where do customers go to gain insight into your company and your offerings? You guessed it―to your website!

• Over 90% of prospective customers will visit your website before considering doing business with you.
• A high-quality website design markedly improves your markedly improves your ability to convert a prospect into a customer.
• 46% of web sales are lost because the website does not build value and credibility.
• The #1 reason people abandon a website is bad design.

We've been creating custom website for nearly 5 years. In that time, we've seen the benefits of quality web design played out in the many brands we've helped with.

We understand that great website design is a process. So we plan for the big picture, and not a quick fix. From documenting the detailed requirement specifications of our clients, designing fresh website templates for our clients and providing a flexible content management system, we provide a turn key solution that meets the expectations of your visitors.

More specifically, our website development lifecycle includes:

• Home page layout, structure and style
• Design of interactive elements
• Navigation planning and design
• CSS Coding
• Menu design
• Page content design
• Form design
• Backgrounds & special effects
• Typography
• Internal ads
• Calls to action (CTAs)
• CMS Integration.
• Designs are done in a team environment with a creative director.

Interactive Home pages

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A well-designed website begins with a home page that reaches out and engages its visitor. It's a website that makes you want to interact and makes it easy for you to do so. Flash is a multimedia platform that is used to add animation and interactivity to a website. This is in contrast to a static website, which is less engaging and less versatile.

While we never recommend creating your website entirely in Flash, we do recommend using Flash as a feature (typically within the home page) to bring the kind of interactivity that Web 2.0 (and Web 3.0) is all about.

At AMC we sit with the clients to understand your key marketing messages to determine the interactivity that visitors to your website may be interested in, and create a strategy for how those messages will be displayed through Flash. Once a general direction is approved, we will storyboard several graphic concepts to illustrate how the interactive flash components will flow. From there, we build your interactive animation and deploy it on your website.

Landing Page Designs

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A landing page is exactly what it says... a page where a prospect or interested party lands online. (Destination URL). There are two types of landing pages:

• Reference - Present relevant information to the user. (often can become transactional)
• Transactional - persuades a visitor to complete a specific transaction.

Landing Pages as above are often tied into Google AdWords campaigns, Press Releases, Social Marketing, Blog posts, etc, to raise awareness and drive traffic. The message it presents combined with the imagery and strategy behind the offer will determine the landing page’s success. For this reason the design and messaging of your landing page is essential.

Almost everything a business or an organization does is about provoking an action. This action could be a donation, a membership, a purchase, a request for quote, request a meeting, get an email newsletter, download a guide, etc. If you are not using landing pages and interactive forms to encourage these actions, you are missing an incredible opportunity to attract, promote and capture leads.

Landing Pages can be designed to promote a specific event, offer, sale or even a simple engagement action. They can be tied to online advertising campaigns, social networks, search results, blogs, reference sites, and so on... they are quickly becoming one of the most powerful marketing and conversion tools used today.

AMC offers custom landing page designs that can be very simple or very complex, and can include creative services such as persuasive copywriting, visual direction and advertising strategy. This service includes:

• Custom design within your existing landing page template
Image Search
• Custom call to action button design
• Messaging and Content Optimization
• Coding inside of a CMS or HTML
• Testing in IE 6,7,8 and Firefox

Micro/Temporary Websites

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Often clients come to us with the need for an online web presence and time is always of the essence. While the process to create an entire web site doesn’t allow for us to provide a complete new website rollout on short notice, the increasingly popular alternative is to create a Temporary Website. Temporary websites can be as basic as one page with a contact form, or it can have several subpages of copy with multiple contact forms.

These sites can be HTML or Flash sites, basic in nature but offering a highly professional online presence on short notice. Whether your immediate need is to replace the outdated site you currently have that may be actually hurting your brand image, or you have an upcoming trade show that you need a live web page to support, a Temporary Website may be just the solution you are looking for.

As the digital world becomes increasingly prevalent in society, our online services will allow your business to get ahead in this competitive environment. All of the services we offer have been established with results in mind; we develop targeted campaigns to drive quality traffic to your website using highly cost-effective methods.

Building an online presence extends far beyond simply launching your new website. With so much competition out there, success rests upon being able to attract the right kind of visitors and engaging them in a continuous conversation with your site. This is where our experience in online marketing strategy and implementation will help keep you ahead of your competitors.

Doing our homework

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Behind every great marketing strategy is some serious planning. We conduct a full competitor, customer and company analysis before implementing any online marketing programmes to ensure that the correct tactics are selected for your business.

From search engine optimisation and pay-per-click advertising, to fully integrated marketing campaigns, our team of passionate marketing experts can take your online presence to the next level.

The digital channels we offer, which include social networking applications, email marketing, and analytics, will give you greater exposure to your target markets, resulting in increased new business acquisition. We track all services to ensure you can see the return on your investment and to maximize the value from your campaigns.

Email Marketing

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Did you know that in 2009 around 90 trillion emails were sent through the internet?*

Email Marketing is a unique and the most effective way to market your product real time and helps you keep your customers coming back by knocking their inbox with new offers and packages time and again.

We measure their effectiveness every step of the way. We’ll test email subject lines and send the campaign to the ones that are opened most. We’ll track the visitors the email drives to your website, and we’ll gather information on how they interact with your site and how much they spend. We’ll target the various segments of your customer and prospect base with different emails and messaging, ensuring your campaigns remain relevant to your target users.

The result – effective email marketing that drives sales, and is measured and analysed in a way that allows us to improve your campaigns future performance.

Search Engine Optimization

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You can’t ignore the importance of search. With search engines receiving over 19 billion queries a month (and growing), it is essential that your products and services can be easily found. A wonderful website alone won’t give you competitive advantage.

Search Engine Optimisation (SEO) is the process of delivering content to major search engines to obtain listings on results pages. We go further by analysing how content has been written and if inbound links are affecting your rankings.

Our team of SEO specialists will immerse themselves in your business and unlock your website’s potential. Our clients have experienced fantastic results through our SEO offering, so why not contact us to see what a comprehensive SEO strategy could do for your business

Web Analytics

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Finding out more about the users visiting your site, where they’re coming from, and which pages they’re interacting with, can improve the performance of your site, allow you to better communicate with your audience and increase your online profits.

To do that, we use a combination of market leading web analytics software and in-house expertise to analyse and react to the information collected.

We are experienced at deploying enterprise-class tracking software, such as Google Analytics, and analysing the many different ways people interact with your site.

If you want to find out which segment of visitors are generating the most revenue from your website, we can extract that information. We can monitor your check out process and identify the point at which your visitors drop out. If you want to know whether a new order form results in more sales, we’ll give you an exact number.

In short, if you ask us to take care of your website tracking and analytics, you can rely on us to measure your visitors with increased accuracy, and use that information to make your online campaigns more effective and allow you to provide your users with an engaging experience

If your online strategy is complex, existing website systems may not exactly meet your requirements. If that’s the case, then you may well benefit from bespoke online development.

Whatever functionality you need from your website and online systems, we have the in-house expertise to create it in exactly the way you choose. Our developers work with popular, dynamic programming languages – including PHP and ASP.Net

We take pride in developing tailored systems that achieve the near-impossible an outstanding web presence with advanced functionality.

Content Management Systems

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If your website is built on a content management system (CMS), it gives you the power to make instant updates and saves you money – you don’t need to hire a professional to make minor changes.

We can create your website on our own, SEO-friendly content management system that is built on open-source PHP, hence set-up costs are low.

If you prefer, we can also build your site on a variety of open-source CMSs such as Joomla or Drupal, or any commercially available alternative.

Content management gives power to your online presence by bringing updates back in-house with minimum reliance on the vendor.

E-Commerce

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If you want to sell online, you need an e-commerce system that’s flexible, easily customisable and integrates well into your present website. More importantly, it needs to be good at converting visitors into customers.

From shopping carts to online credit card integration, 0ur e-commerce work stands out because we create a system that only has the functionality you need – if you don’t need a feature, we leave it out.